13 Ways A Copywriter Can Kick-Start Your Marketing

So you’ve heard that some Web designers are teaming up with copywriters to get more done in less time. How’s that work, exactly? Here are some ideas about how working with a copywriter can increase your visibility, cultivate a favorable impression for your business, get your message out to people who want what you have, and drive up your bottom line:

Article Quick Fix. You send an article draft; let the copywriter buff, polish and make it shine.

Website Plans. Email your copywriter the bare bones of your future Web site; she’ll turn it into a workable plan and then help you develop the copy piece by piece.

Article Assembly Line. Send the copywriter an article or partial draft; watch him spin it into five new articles, ready to submit to the best rated article submission sites and ezines.

Ezine Factory. Tell your copywriter what you’d like to accomplish in your ezine. Each month, she’ll work with you to co-create a greeting and feature article that matches your latest promotion and coordinating services.

Article/Ezine Double Feature. A copywriter can also match your email newsletter to your article marketing - to leverage the most audience attention and bang for your advertising buck!

Web Content on the Fly. Save money on Web page creation - a well-trained, HTML-savvy Web copywriter will happily write your copy “on the fly” right in Dreamweaver. While he’s at it, have your copywriter create email newsletter issues, article pages for your Web site, sales letters and more. Yes - some copywriters even upload graphics. Just ask yours how he can help keep costs down and productivity up with his “one-two-punch” Web site skills.

Sales Lift. So your site looks decent, and yet sales are sluggish? Why not have your copywriter offer you a critique from the combined perspective of navigability, readability, audience interest and search engine effectiveness?

PR Blast. Tell your copywriter the Who, What, When, Where, How and Why of your latest company news story. Then, sit back and relax as she crafts it into a tight and together press release and then arranges to submit it to the major PR directories online.

Brand Boost. Looking to inject new life into a tired old brand? A seasoned copywriter will concept out your company name, matching Web site headlines, taglines and more. Order by the hour or by the page!

Keyword Inspection. Think you’re using the right tags in your blog, keywords in your Web site articles, and proper SEO methods? Think again. A copywriter who’s well schooled in the ways of the Web can help you find the most effective keywords to help you reach your ideal customers.

Ebook Overhaul. Overwhelmed by your information product? Let the copywriter take a crack at it. Nothing like a Web site expert to help you organize your thoughts, pique reader interest, and add a subtle branding message that drives people to explore your other products and services and finally make contact.

All-Purpose Editing. So you can write but you’re losing focus? Let us tie up those loose ends and get your marketing on the fast track to better sales conversions. Many copywriters provide standard editing services for those who simply need an extra pair of fresh eyes.

Sales Letter Rescue. Does your sales letter simper instead of sing? Hand it over and let your copywriter take over. She’ll add punch and pizzazz while beefing up benefits and kicking your call to action into high gear.

These are just a few of the many ways copywriters like myself work with clients to grow their visibility and drive more sales. To learn more, visit the Web site address below and get in touch today.

Copyright 2007 Dina Giolitto, Wordfeeder.com Copywriting and Marketing. All rights reserved.

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[tags]copywriter, copywriting, web copywriter, website copy[/tags]