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When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm. Handling an SEO campaign in house is an attractive and popular option for many companies – after all, the […]
(A.K.A. Why Regular People Should Not Write Marketing Materials)
Just the other day, my significant other called me over to share what he considered “godawful” copywriting. He was looking at the Web site of a *typical* marketing company, much like mine or yours, and having a little chuckle.
“Read this,” he said. “This person is trying […]
Lately, you may have been hearing more and more about Ajax and begun to wonder how it could be beneficial to your business’s Web application development projects. First, it is important to start with an understanding of this type of Web programming. While the concept is not new - it has existed since 1998 - […]
Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a Web site so that it would show up in the organic results on one or more of the major search engines - results that were comprised of nothing but other Web sites. However, in […]
“It’s never too late to learn Web design,” says Jennifer Niederst Robbins, a professional Web designer and teacher for some 14 years. Indeed, her infectious enthusiasm for creating exciting site designs is sure to captivate readers of her latest publication, Learning Web Design, 3rd Edition: A Beginner’s Guide to (X)HTML, StyleSheets, and Web Graphics.
This thoroughly […]