Need Press? Give Something Away!

One really great way to build up a little more press about your Online project or Web site is to give something away. There is no person out there that can honestly say, “I hate getting free stuff!” so the market is more than ready for the freebies.

The first thing you want to make sure you do is relate the subject back to your Web site’s topic. If you run a Web site about domains, maybe you can make a deal with a domain name register to give away a few domain name registrations to your visitors. If you run a gaming Web site, then maybe you can give away a video game system every few months to a loyal fan. There are a million and one ideas out there, you just have to find the best one that works for you.

After doing so, make sure that you contact as many people as you can and let them known your giving something away. Don’t do it all in one day. Build up to the event, and make it feel like something special. You could put a countdown clock on your Web site to show how much time is left till you give away that big free something or another.

Contact any news Web sites that are related to your subject and let them know what you are doing as well. Find some other Web sites that related back to similar topics and make a deal with them to help promote your contest. Who knows, maybe you can set something up with them to have a dual Web site contest the next time around.

When push comes to shove, giving something away for free is a good way to get folks interested in what you are doing. You might even win over a few new people as well, who would not have checked your link out without knowing about the giveaway first.

[tags]free, giveaway, press, promotion, marketing[/tags]