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Rise Of The Participation Culture

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Steve Borsch of Marketing Directions, Inc. writes:

The reaction to our free, high level overview report (which we published on the Web the night before the Web 2.0 Summit here) has been surprising, delightful, and encouraging. It seems that there are a lot of people out there who “get” what’s happening but have bosses, investors, or colleagues that don’t and this report has been helpful in enlightening them.

Two very strong suggestions have come to the forefront in the last two weeks:

  1. Next version make it “Web 2.0-ish with lots o’ examples.”
  2. PLEASE make this into a PDF so we can print the doggone thing.

We’re working on the first one and we definitely heard that last one LOUD and CLEAR. You can download the 5.9MB printable PDF version here.

Thanks for your interest in this modest offering and, ahem, don’t be bashful about spreadin’ the word. The more people that understand the possibility and promise of the Web today (just like those people who are already participating), the stronger and more robust it will become in short order.

[tags]Web 2.0, PDF, Steve Borsch, Web 2.0 Summit[/tags]

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