Sometimes it’s just a matter of understanding what your customers is needing. Below is a great example of a company that get’s it.

As a college freshman, Shaun Tyndall founded a one-man Web site design company. But he’s been making Web sites for longer than that.
“I’ve been building sites since I was 12 or 14,” Tyndall said. “I’m only 25 now, so I guess it hasn’t been that long.”
Tyndall’s company, Inclind, specializes in designing and developing Web sites and Internet projects for businesses and organizations. The company, based in Georgetown, even designed the city of Georgetown’s Web site.
Some Web sites are simple, some elaborate, but all are designed to win customers.
“What we try to do is combine graphic design staff, programming staff and marketing staff and try to design something that’s friendly for a visitor, that performs for business and that acts like another location for the business,” Tyndall said.
Inclind works with clients to match their corporate image. The company also keeps the site’s audience in mind…. Source: delmarvanow.com