Looks as if AIGA has a new board member. It’s also great to see the passion shinning through as well.

As of the beginning of this month, I became a member of the board of directors for the New York chapter of the AIGA. Notwithstanding the fact that I find their recent, subtle re-branding efforts confusing — mothballing the explicit translation of the organization’s acronym as “American Institute of Graphic Arts” and opting instead for a more global-minded, less literal tagline: “The Professional Association for Design” — I’ve always had great respect for the AIGA.

Over the past several years, I’ve been involved with the organization at various levels, including designing micro-sites like Gain 2.0 and helping to re-architect their Design Forum (a job that, in retrospect, I wish I’d pulled off better), and I’ve been good friends with some of the staffers at the organization’s national office.

As corny as it is, I really do believe in the AIGA’s mission: “To identify and define issues critical to its membership and the graphic design profession; to explore and clarify these issues for the purpose of helping to elevate the standards of the business of graphic design; and to create a forum for the exchange of information, views, ideas and techniques among those engaged in the profession.” In many ways, the organization is uniquely positioned to do a large amount of good for graphic designers and to create the conditions under which great design can flourish…. Source: subtraction.com