US newspapers say web will be key revenue driver
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For some newspapers, yes. For many others, there is still much to be learned before better income generation can be had.
NEW YORK - US newspaper publishers have said growth at their internet divisions will become a key contributor to revenue, helping to fill a profit shortfall at their traditional print operations.
Tribune Co, now in the throes of a boardroom battle over its future, said on Tuesday local time that internet operations could generate 12 to 15 per cent of publishing revenue by 2010. That compared to a forecast US$222 million ($365 million) in 2006, or 6 per cent of revenue.
“We will expand our already significant internet businesses and will invest in additional interactive ventures,” Tribune Chief Executive Dennis FitzSimons told analysts at the Newspaper Association of America’s (NAA) Mid-Year Media Review.
The publisher of the Los Angeles Times and the Chicago Tribune also seeks to increase its ability to share news, programmes and other content among its websites, newspapers and television stations…. Source: nzherald.co.nz
Tags: us newspapers, key revenue, boardroom, internet divisions
