Designing for loyalty

Generally, designers are looking at factors such as usability and standards compliance. But have any of those same designers ever considered designing for visitor loyalty?

Astute web designers do more than just design with your customers in mind – they actually design with your customers – in person. Zef Fugaz looks at ways to get your users on board, and looks at New Zealand success stories.
This article originally appeared in Unlimited Magazine (June 2004)

The dotcom crash taught the young web industry some valuable lessons. To sustain your online business you need to plan ahead, set some goals, take a strategic approach. Alternatively you should have oodles of spare cash to burn while you tread water, or sink, in the deep end.

The good news is that your business can now benefit from the cautious new world of ’sensible business’, where website budgets need to be justified and online ventures made sustainable.

What’s coming through loud and clear from weathered dotcom survivors is that businesses with an online presence need to ‘get inside the heads’ of their customers…. Source: Zefamedia

[tags]designers,unlimited magazine,dotcom crash[/tags]