Directing Your Customer’s Gaze

Effective design is just not has difficult as we might like to make it. The piece below works to illustrate this for all of us once and for all.

The NextStage CRO shares two rules for effective web design and provides an exercise for optimizing your site.

Every magician worth his salt learns from the beginning that people look where you direct their gaze. Doing this online is something I offer to clients and seminar participants.

I recently revisited the topic of where people direct their gaze for a client, digging up some research conducted years ago and published in a number of journals (for the curious, I’ll list some subscription only links at the end of this column). Some brilliant (and free) examples of people missing what’s right in front of them are available online at the Laboratoire de Psychologie Expérimentale. We’ve covered different aspects of how people scan for information in previous columns: The Hungry Peasant, Follow the Eye, Landmarks Ahead? and Experience as an Equation. In this and the next column we’re going to investigate people scanning for information and not finding it even though it’s right in front of them…. Source: iMediaConnection

[tags]design,nextstage,landmarks[/tags]