Ah, pricing that next project that you are set to start working on. Now that is a real issue for those of you that have more skills in the design area than in the business world. Well below you will find one set of perspectives that might prove helpful to you in this area.

Today we are going to break an unwritten rule for agencies, we are going to reveal an important page from our playbook on how we price a project. What is somewhat ironic is that we think it’s a pretty bad rule, that one of the last things we think anyone should hide from a potential client is how your pricing works.

It often seems in the design agency business that the status quo to pricing a project is the old car salesman approach, where no two cars sell for the exact same price and to negotiate the price you must pass scraps of paper back and forth until you reach an agreement.

I believe these days are gone. In the Information Age the consumer is in control, with the ability to discover exactly how much a thing costs, honesty and transparency must be at the heart of how you price a project…. Source: Blue Flavor

[tags]information age,business world,playbook,status quo[/tags]