7 Reasons Why Your Link Campaign Ain’t Working
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- Your link back text is too uniform.
- You haven’t measured your competition to see how many links you need.
- You place too much emphasis on reciprocal linking, and not on links you can control.
- You don’t have enough one-way links.
- Your didn’t pick quality link partners or you bought your links.
- You are thinking only about quantity of links, not quality, link growth, or link popularity.
- Links weren’t the problem to begin with, or weren’t the only problem.
