This is a very much needed topic that needs to be looked at more frequently. As most of us know, just because a site looks great does not mean that search engines are going to know what they are doing when it comes to indexing them…

My friend has served as pastor a church in the Tacoma area for the last decade. I thought that using Google to search for the name of his church and the city I could easily find the church website. Wrong. It’s a very large church in a city of 85,000, but it’s practically invisible on the search engines.

As I began to study the website, I could see why. It is built on a sophisticated content management system provided at a reasonable price by a company that specializes in producing beautiful, template-driven websites for churches. The problem is that the navigation system is very unfriendly to search engine spiders — in multiple ways. Let me detail the problems: [Read the rest]