E-mail Newsletters Not Done Right

Chris Leeds posted an article on E-mail Newsletter Done Right, but I disagree with his comments and here’s why.

I recently wrote an article about e-mail formatting. Based on the example Leeds gave with the USPS, I recommend USPS send out the HTML version of the e-mail with a link to its PDF version and a note saying something to the tune of, “Can’t read this e-mail? Click here for the PDF.”

While USPS could give readers the option of HTML or text e-mail messages and then include the link in the text e-mail, it would be misleading. When a person subscribes to text e-mails, he expects to see most of the contents within the e-mail rather than just a link.

Some people abhor PDF files because they take longer to download and sometimes crash your browser.

No matter what you do, you’ll find opponents for everything.

Meryl K. Evans, content maven behind meryl.net, helps businesses get better results with simple words that make a big impact with her writing and editing services.

She’s a PC Today columnist and a long-time blogger. Meryl is such a geek that she even has a bionic ear.

[tags]e-mail,newsletter,meryl k. evans,pdf,e-mail formatting[/tags]