WHITTMANHART Achieves Perfect Score in Web Design Personas According to Independent Research Firm

I’d imagine that achieving top marks for persona creation in the Web design field is not as easy as we might think. Yet, here we are. Or should I say, here WHITTMANHART is, rather.

Forrester Research, one of the most highly regarded independent technology and market research firms, highlighted WHITTMANHART’s strategic persona development work in the November 2005 “Persona Best Practices Of Web Design Agencies” report. The attention comes as a result of WHITTMANHART’s top scores in persona creation and development in a recent Forrester Research comparison study.

The report, by Forrester Analyst Harley Manning, graded reference personas from 12 vendors. WHITTMANHART scored a perfect 5 out of 5 points, one of only two interactive agencies to do so.

Manning noted in the report that WHITTMANHART’s personas are interactive with links to underlying detail. “Embedded hyperlinks fetch underlying data that adds persuasive detail and color, transforming the personas into a compelling visual interface for accessing relevant user research.” [Read the rest]