Seems to me this latest idea from Yahoo is more of a shared folder rather than an email folder. Still, no matter what you call it I am willing to bet that it will be a huge hit.

Looking to gain another edge on its rivals, Internet powerhouse Yahoo Inc. (Nasdaq:YHOO - news) on Wednesday will begin testing a new e-mail folder designed to make it easier for people to track the latest information posted on their favorite Web sites.

The free feature relies on Really Simple Syndication, an increasingly popular technology that can compile content from a wide array of Web sites catering to a user’s personal tastes.

Millions of people have signed up to receive automatic feeds on everything from the international news to family recipes since Yahoo first began providing its RSS service last year, said Scott Gatz, the Sunnyvale, Calif-based company’s senior director of personalization products. [Read the rest]

[tags]rss,yahoo inc,really simple syndication,personalization products[/tags]