Has Google begun to change its mind about their slogan - Don’t Be Evil? Some are expressing concerns over this…

In 2001, about a dozen of Google’s founding employees sat in a conference room trying to come up with a set of corporate values. After a while, one of them, an engineer, Paul Buchheit, said everything they were saying could be summed up by a simple phrase: “Don’t Be Evil.”

The phrase stuck, and it became Google’s informal motto. Creating one is easy, of course. Living up to it is a little harder, especially when your company becomes as large and ubiquitous as Google. For most of its short history, all was well, but recently complaints have piled up, reaching a peak this month as Google unveiled yet more products. Long considered the David to Microsoft’s Goliath, Google is increasingly being thought of as a Goliath itself.

“When you put something out there like ‘Don’t Be Evil,’ you get held to a higher standard,” David A. Vise, a reporter for The Washington Post, said on National Public Radio (npr.org) in an appearance to promote “The Google Story,” his new book. [Read the rest]