While designing with XHTML and CSS makes a site more accessible for those with mobile devices and screen readers, it’s not the most effective way to design mobile sites.

As more customers access the Web through the small screens of their cell phones and PDAs, businesses are beginning to develop Web pages specifically for these devices. In this article from the Web Design Reference Guide, I discuss designing mobile Web sites and make the business case for why we need to take the mobile Web more seriously.

Mobile users don’t expect, or even want, the Web on their devices. Formatting your Web content for mobile may suffice in many cases. But those looking to expand the Web site’s reach to the mobile market need to treat mobile Web design as a separate project.