Beat your competition with less. In my opinion, truer words were never spoken. And to be honest, I can think of a number of Web based companies that might do well to heed that advice.

One of the High Order Bits presentations today resonated with me and appealed strongly to the KISS (keep it simple stupid) believer in me. Jason Fried’s presentation on how to do more with less (let’s set aside the old UNIX jokes about less being more for a second) perfectly stated my feelings on the benefits of being, staying and thinking small.

Jason points out that today competitors are constantly one upping each other. True enough — take a look at how Google and Yahoo constantly try to out perform each other as an example. This cold war like mentality is painful, expensive and yields bloated software. Companies should stop outdoing each other and instead attempt to underdo each other — beat your competition with less. [Read the rest]