Your Ezine Archives - Get A Higher ROI From Your E-mail Newsletter Archives

Newbie ezine publishers just plop their full ezine back issues onto their Web site (many even foolishly forget to remove the failsafe or safeunsub header and footers). There is a better way to do this and I’ll tell you how and what you’ll get for applying this easy ezine tip!

First, the biggest mistake is to put one Web page per e-mail newsletter issue.

If you have two or three articles in your ezine, you should have two or three Web pages so that each and every single ezine article has its own Web page. It’s critical to not waste your content!

How much traffic do you think your Web site would pull if you had one page for every ezine back issue vs. three pages? If you guessed three times the traffic for the site with three pages per issue, you win the traffic prize!

If your ezine articles are over 1,000 words long, consider breaking large articles into 500 word chunks… Even if they are 700 words long, consider breaking them into 350 word chunks.

Your goal is to get more mileage and value out of your existing content by increasing the footprint of your Web site.

Why is it important to increase your article inventory by increasing your site’s footprint?

Let’s take a lesson directly from the search engines that sell hundreds of millions of dollars of advertising from their indexes. Which search engine do you think can sell more advertising: The one with one billion, four billion, eight billion or twelve billion pages indexed? The eight to twelve billion index would far outsell the one billion search engine competitor in traffic and ad revenue.

Applied to Web sites like yours and mine, which Web site do you think can attract more revenue: The one with 100 articles, 1,000 articles, 10,000 articles, or 100,000 articles? Assuming the content is original and quality, this becomes a simple numbers game!

In the old days, ezine publishers typically sent two to five articles per issue. Some still do that today while others send a brief personal intro along with a featured article. If you’re doing the single article along with a personalized intro, consider getting more milage out of your personalized intro by using that content in your blog. Doing so would give you two new pages of Web content for every single e-mail newsletter issue. It’s all about increasing your Web page footprint so that you can be of greater value to others with your existing efforts.

Let’s sum it up:

Quality original content updated very frequently attracts the most traffic. Get more out of your past ezine archives by breaking down your old issues into multiple Web pages for each article or feature. Your traffic Web stats will prove this strategy works and you can apply this strategy immediately!

Christopher M. Knight is an e-mail publishing expert that offers you more free e-mail publishing tools via his weekly free newsletter that can help you grow your list, improve your e-mail deliverability and solve e-mail newsletter problems: http://Ezine-Tips.com/ or consider submitting your old ezine articles for massive exposure: http://EzineArticles.com/