Think that search technology is doing all that it can for your shopping needs. Judging from what I am reading here, I think that it could actually do more.

John Battelle has written about Transparensee, first giving an overview of their discovery engine and later using their fuzzy matching on a real estate database.

Steve Lavine, the CEO of Transparnsee, is in town this week and I had a chance to talk with him for an hour or so this afternoon. During that chat, he gave me the green light to show off something I’d seen a few weeks ago when it was still in development.

Transpaensee has put together a technology demonstration using digital camera product data from a popular technology publisher. The goal was to build an interactive shopping aid that lets you explore the universe of a cameras using whatever attributes you like to slice the data: price, resolution, editor’s ratings, size, etc.

When he talked me thru the demo on the phone, I was very impressed. The site worked the way I wanted it do. The last few times I’ve shopped for a digital camera, I knew the key featues I wanted and had to jump thru many hoops to figure out what the landscape looks like. [Read the rest]