The issue of what is right and best to do when it comes to republish content or even just headlines coming from a public RSS feed is now spreading to the growing number of independent online publishers taking advantage of RSS powerful syndication and real-time news provision opportunities.

I have myself challenged publicly at least one online publisher who threatened action against my own syndication of their content but the jury is still largely out on this one, and for what I can see it may well be there for still quite a long time.

The root of the issue is all in the powerful and unstoppable emergent sharing paradigm: while a large part of the economy has gone on in approaching marketing and sales just like they have been doing in the last 50 years, armies of new micro, small and medium sized-businesses have discovered that the most powerful, efficient, cost-effective and lasting form of promotion is indeed based on free sharing and distribution mechanisms.

Just like when you go fishing…