To Podcast or Not to Podcast, That is the Question
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This about covers it if you are considering going head first into a company podcast. Both the pluses and the negatives are covered here.
Howard N. Karesh, Vice President, Ketchum Midwest Corporate Practice, has written a blog post outlining four reasons to have a corporate podcast and three not to.
He says podcast…
* If your information has a long shelf-life
* If you don’t necessarily need your audience to access your news instantly
* If you want your listeners to have control over when they receive your information
* If you want to transmit information easily worldwide without the technical requirements of a live Web cast or broadcast licenses [Read the rest]
