RSS, Blogs and Podcasts are much more than just a way to stay entertained. They offer a method to really reach the masses and explore branding on a whole new level. While the morons at some Weblogs spend their time spouting off whatever (myself included sometimes), others are using their Weblogs and Podcasts as a true communication tool.

ABC has put together a good resource on this new technology

I met the IABC folk at the Media Relations 2005 conference and they asked me to contribute to the May edition of CW Bulletin.

It’s all about RSS, blogs, wikis, and podcasts - and their relevance to organizational communicators.

CW Bulletin is an online supplement to Communication World magazine which features articles on communication issues, trend analysis and helpful resources for IABC members. [Read the rest]