Not everyone sees corporate blogging in the same light. Take this post from Betsy Aoki’s Weblog for instance. While they are not putting down the idea really, they seem to have some other ideas as to how things are being done that could in fact, be venturing away from the ‘yes-sir’ crowd that makes up so much of the blogospere these days. In other words, they are making a bold statement and taking the whole corporate blogging scene into focus as they see it.

I have to hand it to my man Hugh at Gapingvoid.com - he can sum up the spicy essence in clear cartoonery.

I do actually disagree with him in one way, which is that he feels A - the company’s internal dialogues, rants and mumblings and B - the public’s dialogues, rants, and mumblings - have to be identical. I’m all for the porosity of the membrane between the company chatter and the customer chatter, and the need for conversational alignment such that the companyspeak is not drowning out the outside wisdom gab, nor discounting the talk outside.

But I think there are times when either a variance is healthy or inevitable given the circumstances, and that’s ok. I mean heck, you can’t get bloggers inside Microsoft to agree all the time - why the heck would we innately agree with anyone outside? Some problems have no clear answer, or, the answer is an evolving one that requires everyone to listen, but not to agree at first blush. Sometimes it’s not my way, nor your way, but the 3rd way we are figuring out together. If the chatter inside Microsoft helps you figure out something in a new way, that’s great. If your focus on something helps us get our act together, that likewise rocks. But we may not always be in sync all the time. [Read the rest]