BoingBoing is making 40 large? Yikes! If I was making that kind of money, I would be dancing a jig I think. To be realistic though, we need to remember that they likely have a fair amount of overhead that eats a nice chunk of that money. Still, just to see that kind of money coming in though my account would certainly make me go ‘Boing’!

Here’s something you may not know. The advertising on BoingBoing.net brings in about $500,000 a year. That little factoid pops up in an online column (a free column) on the Business 2.0 Website, Can Blogging Ever Become Big Business? Greg Lindsay quote Jason Calcanis:

Calacanis, who is definitely a rising-tide-lifts-all-boats type, offered, via e-mail, this rosy summary of Battelle’s accomplishments there: “John did an amazing job over the past six months taking BoingBoing from ad/revenue-free to ad/revenue-filled without upsetting the user base or the four bloggers. I understand it makes $40k a month and is growing … so $500,000 a year across five folks is a nice living … if John can do that 10 more times he has a very powerful business.” (Battelle says, “We don’t talk about numbers, but they are in the right range, if a bit high.”) [Get the links]