For anyone who knows the frustrations of manually finding your competitor’s paid search terms in Google, this program may ease some pain. GoogSpy is a site that gives an inside look into your competitors search engine keyword bidding. It can also tell you how your competitors rank naturally in the top ten results in Google, and gives the company’s top 25 competitors.

Although this appears to be an amazing tool for anyone using paid search engine clicks, some believe that the program may raise red flags with Google. You’ll notice the logo looks pretty much like Google’s and the functionality just might be overstepping the line, which might just bring in Google’s lawyers. For right now though, you can get a head start on narrowing down your competitor’s keywords, or just see which keywords you actually rank well with.

Note: One little caveat to keep in mind when using this program is that it doesn’t track every single search term made in Google. So, you or your competitor may rank in other terms that don’t show up on the list. But it’s still an amazing tool.

For a little demo I tried out Lockergnome’s website. See for yourself which words Lockergnome ranks highly in Google for.

GoogSpy’s Website

GoogSpy’s Press Release