Anyone who owns a Web site should read this tutorial on how to get the top listing in Google. Acquiring that coveted spot for your desired search term can be a frustrating endeavor for sure, and this article simply lays out a plan of action to steal away that spot from your competitor without breaking a sweat. It’s a must-read for the new Webmaster, as well as a great refresher for the seasoned veteran.

How can your brand new Web site come out of nowhere and take on rival sites to become the number one result in Google for your chosen keywords or key phrases? It can be done; it starts with choosing the right keywords, then checking out the competition.

Before we talk about actually getting into the first ten listings in Google, I think we need to first cover some exceedingly important ground.

You see, if you optimize the wrong keywords, you will likely never see results. It does you absolutely no good to become the number one ranked site for search terms people aren’t using much.

Personally, I really like Overture’s Search Term Suggestion Tool for figuring this kind of stuff out. I’m also very ambitious. To me, when I go after something, I want to go after something big. Maybe it’s just plain greed — or heck, maybe just plain laziness, but either way, I want to hit the top of something worth being at the top of.

So, I don’t start with that tool. Instead, I first head on over to Word Tracker and get its completely free keyword report. It’ll tell you what the absolutely most searched-for terms are.

[Continue reading How to Steal to the Top of Google, part 1]