Is Google just better than the other search options out there? Well truth be known it could be according to some people. Take the folks from Search Engine Watch for instance. It seems that their associate editor feels pretty strongly that Google outshines MSN in a few key areas. Check it out!

Say goodbye to bookmarks: Google has rolled out a seriously cool search history feature that automatically keeps track of all of your web searches and every page that you view from search results.

The new Google My Search History feature is a beta application launched in Google labs. To use it, you need to have an active Google account (Gmail, Google Groups or Google Answers—registration is free). From that point on, all of your queries and search results are logged by Google.

My Search History differs from the automatic caching feature in the Google Desktop application, which saves copies of web pages you’ve viewed on your personal computer. My Search History doesn’t save web pages; rather, it saves your search behavior, and makes it easy to rediscover both your past queries and the search result pages you’ve viewed.

“We view this product as a complement to the desktop search,” said Marissa Mayer, Director of Consumer Web Products.

Unlike personalization options from Yahoo and Ask Jeeves that are hidden away and have their own interface, Google’s My Search History integrates directly into the main Google search and result pages. And you don’t have to do anything special, such as explicitly select search results, to make it work. [Read the rest]