Dave, I finally signed up and have a Google AdSense account, but I’m confused by all of the terminology in their reports. For example, what’s a Page Impression versus an Ad Unit Impression? Thanks for any help you can offer.

I’ve written extensively about Google’s AdSense program (read all about Google AdSense). It’s very cool, but, you’re right, it can be very confusing if you’re not used to thinking like a marketing and advertising maven.

Further, they only today announced some changes to their reporting that is intended to clarify exactly what’s what, including what they now call an “Ad Unit Impression”. Let’s start with that, shall we? Here’s how Google explains the difference between a Page Impression and an Ad Unit Impression…

Continue reading about Google AdSense Reports at Ask Dave Taylor’s Help Desk