Just about everyone but Google seems to be getting on the RSS bandwagon. While I do not believe for minute that Google plans on ignoring it, I do sometimes wonder how they figure they can continue to pretend that it is not something that needs to be implemented ASAP. They wait too long, they will see people like me dumping them for those Portals that do offer RSS as an option.

Syndication feeds continue to gain more mainstream support as major online services experiment with ways to integrate RSS into their offerings.

Microsoft Corp.’s MSN division has started an early test of a Web-based RSS (Really Simple Syndication) aggregator, while Yahoo Inc. has expanded into mobile access to the news feeds gathered on its My Yahoo personalized home page service.

Both moves signal a growing interest in the RSS news reader market that has largely been dominated by upstart companies providing both desktop aggregators and online services for reading news feeds. They also follow Ask Jeeves Inc.’s purchase last month of Bloglines, one of the best known of the startup aggregation services.

By adding the ability to read news feeds, the major Internet services could help the syndication technology become more accessible to average users, many of whom who are unfamiliar with RSS and aggregators but already are using Yahoo and MSN, said Gary Stein, a senior analyst at Jupiter Research, a division of Jupitermedia Corp.