The advertising department in any company will regularly look at the methods that they are using to get the word out about a product, and will try to improve on current methods, or brainstorm new ones. It’s a known fact that online advertising can work, but many times people forget about using the desktop as an advertising platform. Trust me, I’m not saying that we should have banner ads that hype new products placed on our desktops; I’m just saying that there are creative and unintrusive ways to get the word out. For example, just think about the screensaver. Almost everybody uses one, and the sequence of images and text that is displayed flashes before your eyes on a daily (sometimes hourly) basis. Also, passersby will see what’s occupying your screen while you’re away, and the message will likely have an impact on them, too. Flash allows you to create stunning animations that attract interest, and if you combine that with the screensaver, you get a fantastic program called ScreenSwift.

ScreenSwift gives you the capability to turn your existing Flash movies (including sound) into screensavers. The process couldn’t be easier or more satisfying. The program guides you through everything, and in absolutely no time, you’ll be able to build and install applications that feature your very own screensavers. Send it to friends, colleagues, post it on your Web site… just get it out there. It’s important to note that there are a ton of features that you can tweak in order to fully control how your screensaver turns out. Seriously, this is really great stuff.

If you wish to use ScreenSwift for personal use only, it won’t cost you a dime. However, commercial users will have to purchase a license, and options start at US$49.95. If you’re really serious about brand promotion, this is a great tool to use.

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