Google has some changes in mind for their AdSense program. While it is mostly cosmetic, it is a pretty fair change none the less. I think the new look will work for them and am interested to see how it will be received. Those of you that are not working with AdSense may not really care, but there are those of us that do who are glad to see them trying new things.

Starting today, you’re going to see a new AdSense ad format (we’re keeping the “old” ones too) for content ads on websites, called AdSense Ad Links. These smaller-than-usual formats use a bit of shorthand to link to several categories of ads, rather than display the ads themselves.

Ad Links are automatically matched to web page contents using AdSense technology. Our thinking is that Ad Links are useful for web publishers (who get a more flexible way to incorporate more advertising into their sites); advertisers (who get more inventory); and users (who get more relevant ads to choose from). All told, there’s a greater chance you’ll find precisely what you’re most interested in.

Shuman Ghosemajumder
Product Manager, Ad Links