Stay Away From Hyphenated Domains!
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There is a reason why you don’t see many hyphenated domain names out there today. Why? There is a whole plethora of reasons why they are just a bad idea. From being hard to remember to just being ugly, you could pick and choose why they are a bad idea. The key thing to remember though is to stay away from them at all costs.
Think of ten of your favorite Web sites. Do any of them have hyphenated domain names? No. The first reason is, is that hyphenated domain names are really hard for folks to remember. When picking a good domain name, you want to find something short, relevant, and with a few keywords. Sure, there are a few companies that break that rule, take Amazon.com for an example.
For the rest of us out there though, the previously mentioned rules are good ones to follow. You want people to be able to associate your domain name with your Web site quickly. hyphenated domain names just make things too difficult. Where does the hyphen go? Did it have one, or were you just thinking that it did? If they the visitor types in the domain name without the hyphen, will they be taken to a competitor’s Web site? These are all things you should keep in mind.
So next time you are out domain name hunting, do yourself a favor and stay away from getting a hyphenated domain name. They are bad news!

2 Comments
J Bottomley
January 3rd, 2007
at 10:08am
Hi Mitch,
I have to disagree with everything but the point you made about domain memorization. I have quite a few hyphenated names beating out the competition. Go to Yahoo and type in ‘halloween mask’… you will find my site halloween-mask.com. Where is halloweenmask.com? Nowhere, that’s where.
It is like this time and again, from muu-muus.com to hawaiian-shirt.net, these sites have been on top for years (knock on wood).
I have read that since the search engines do no read the hyphen, they see a space instead. This matches what the web searcher types in exactly. If you have a two word search term you are targeting, these urls are pure gold.
Hyphenated domains do not replace unique content, good navigation, site maps, optimization, good webmaster practices or any of the other things that make a site rank well… but don’t be so quick write them off. In my experience they can be a head start!
John Bottomley
CEO, Genius Goods Inc
Paul
May 31st, 2008
at 12:56pm
I agree with John above. From what I have heard hyphenated domain names get a much better ranking on search engines. My page: http://www.world-produce.com is already ranking well, and only having one hyphen most people can remember when I say my website is: world hyphen produce dot com