The debate on the topic of the text link ad rages on. Webmasters have had to change the way they advertise to make their site more SEO friendly, and an article at Sitepoint.com confirms that as of right now, text link ads are the way to go. The article gives a great argument for text ads and gives an example of an ad optimized for SEO.

Why get involved in heavy search engine optimization when you can get the same results with text link advertising? Many site owners face this conundrum right now. The truth is that if you do both, your site may be unbeatable. Or, you may enjoy no benefit whatsoever, as the search engines strive to avoid counting paid text links in ranking any given site. Text link ads are, therefore, a very hot topic.

Yes, text links taint results, and the search engines haven’t quite found a way to deal with them as yet. Until that happens, text links will continue to be the ranking technique of choice for many site owners. Why? Because text links can work to increase a site’s rankings with the search engines.

The ethics of this decision deserve your consideration. So, rather than try to encourage you to use, or avoid, buying text links, I’ll simply state the facts and let you make up your own mind about this particular practice.

[Continue reading Text Link Ads: Buy Your Way to the Top?]