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Sometimes you have a great Web site or blog, but you do not have a clue what to post on it or talk about. It has happened to all of us. We have got the greatest layout, the greatest domain name but when it comes to content we draw a blank. You don’t have to look at blank pages forever though! Even if you are not aware of it right now, you do have a few good ideas in your head just screaming to get out.
The folks at Net Dummy have written up a great article on what to do when you have hit a brick wall in the content department.
Soon I created web sites related to cars, dogs, and motorcycles. Later I was turned on to Google’s Adsense program which allowed me to generate enough income from my hobby web sites that I could pay for the overhead costs. I found it challenging to come up with additional content and perform search engine optimization on my existing pages. Occasionally I would hit mental blocks and would have no new content I could add. Whenever this happens I try for the following to help me generate new and useful web site content and hopefully drive my Google Adsense revenue.
Simplify something that is complicated - How many times have you wanted to learn about something but didn’t want to spend the time reading a complicated manual or article. Perform this service for your web site visitors by paraphrasing something into a one page snapshot of your subject matter. The key is to pick out the most important points or actions and present them simply for easy reading. You can use your web site to refer the visitors to the more complicated document and recommend they follow up and read the entire document. Class action lawsuits are great for this purpose. In my work as an IT Manager I occasionally get legal papers detailing the settlement of class action lawsuits that affect my industry.
There is nothing more boring than reading the details of a class action lawsuit settlement. In most cases I am required to read and then follow up on the class action claims in a given lawsuit. I find that by pulling out the steps to claim a settlement and paraphrasing the cause and effect of the lawsuit in plain english I not only have quality revenue generating web site content but can provide a useful document for my customers that saves them time. Keep an eye on the news either locally or nationally. Any subject that might need clarification or opinion is an opportunity for you to generate original content for your web site.
Look for new keywords that spur ideas for additional web site content - When you don’t know what to write about try putting in keywords related to subjects you know about or for which you already have web site content. Many keyword generator tools exist on the web and these typically spit our new and related keywords or phrases that might get those creative juices flowing again. Some such as the Overture bid tool will tell you the relative worth of the keywords. This will help you prioritized your ideas.
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