What Is Deceptive Keyword Bidding On Google AdWords?
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Dave, I’ve been reading about various tricks that marketing folks use to gain more traffic for their Web site through paid advertising and just came across deceptive keyword bidding, but I’m not clear what that really is. Can you clarify for me, please? For that matter, I don’t fully understand how keyword bidding is done on Google AdWords anyway.
This is a common puzzle because there appear to be two classes of people that advertise through Google AdWords, those that bid on a half-dozen keywords or so, and those that bid on thousands of keywords at a time, if not hundreds of thousands.
But let’s start at the beginning. When you see…
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