SEO and Super Bowl Ads
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It seems that some of the major companies that put so much money into advertising during the Super Bowl missed the boat on making the most of their dollar. These companies overlooked a huge aspect: making sure their product would actually be visible when the viewer turned off the game and went to research a product on the internet. An article at RepriseMedia shows some of the mistakes that individual advertisers made this superbowl with search engine optimization.
While the Eagles and the Patriots battled it out on the football field, the “other” Super Bowl competition - the pricey advertising shoot-out - was played out on television screens worldwide.
But despite the millions of dollars spent, and the tens of millions of people tuning in to see the ads, a surprising number of advertisers missed a crucial extra point in their efforts to launch and sell products, generate buzz and capture consumer attention - Search Engine Marketing.
“In an era when consumers turn to search engines to research companies and investigate products, Super Bowl advertisers must harness the online demand they’re creating, and turn viewers into instant customers,” says Peter Hershberg, managing partner and co-founder of Reprise Media, a company that has helped launch Internet search campaigns for businesses like The Princeton Review and The Los Angeles Times.
