Keyword-based reach and visibility is a major fundamental online marketing strategy that enables online publishers that their articles, product pages, or other targeted content can be easily found by a large number of online readers.

The formula is a little tricky - you will need to locate terms that are popular and relevant to your potential reader search query, while striking a balance between queries that may be too generic and therefore unlikely to award you a high ranking position on search engine result pages, and queries that may be too specific and consequently driving too little traffic on your pages.

The ideal keyword/terms to label an article or content section, should be the same terms that a potential web reader would use when spontaneously searching for a solution or explanation which your content does contain. And as Internet users become more educated, these terms are getting more specific and most often made of two or more keywords.

These are just a few of the many state-of-the-art tips that Sharon Housley, gives away here in a good attempt to provide a great toolkit of tools that can be used to identify the best and most appropriate keywords and keyphrases for any serious online marketing effort.