Text Ads: Half Advertising, Half SEO

In the ever-changing world of internet advertising, it seems that text ads have raised the bar high above any other kind of advertising tactic for one big reason. They’re also a form of SEO. Read thoughts from John Lessnau , the owner and operator of Linkadage.com, as to why text ads are revolutionizing advertising AND SEO.

A lot of Internet advertising fads have come and gone. From banners, to e-mail, to pay-per-click, etc…each new wave of advertising promises to be the be-all and end-all. At the same time, countless SEO fads have risen to prominence only to sink back down into obscurity or outright extinction. There was keyword stuffing, then hidden text, then redirects, then guest book signatures, then reciprocal linking, and so forth. Now there is a new form of Internet advertising that is half advertising and half SEO, and it promises to blow the lid off of how we conceptualize the Internet, search engines, and advertising in general.

Text link advertising has always been a controversial topic. Some believe that it belongs in the black hat category along with the other usual suspects, while others believe that it is the only “pure” form of Internet advertising and can only help to improve the relevance of search engines in general.

[Continue reading The New Age of Advertising, Part 1]