A blog can be a useful tool for your Web site to connect with your users on a more personal level, possibly even rant and rave about your own issues. But can it serve any other purpose than that? Yes, it can! Savvy Webmasters are using blogs as a form of search engine optimization (SEO), as well as to build Web site visibility. This article at CorporateBlogging.info gives the reasons why blogs have great success in the search engines.

To me, blogs are a strategic business communication tool. I usually consider the fact that blogs rank high in search engines to be a positive side effect. But I also recognize that for some people search engine optimization, SEO, is a major reason for blogging - and I have found it to be a good reason for others to start thinking about blogging at all. Here’s a list of explanations to why your blog probably will rank high in search engines. And it’s more to it than just the links.

The links are important, though. Especially to Google. Yahoo and the MSN Beta seems to give content related factors more weight in my experience. But even with Google the key to your success doesn’t lie in links alone. If you want traffic through search engines you must get the basics right too.

So, here’s my take on why blogs rank high in search engines.

• Keywords, key phrases

• Straight to the point
• Each post’s page structure
• Coding
• One subject per post
• The blog site’s information structure
• Links, then…?

[Continue reading More Than Links To Blogs' Search Engine Success]