Are Hidden Layers A Bad Search Engine Optimization (SEO) Technique?

Dave, I just read an article of yours where you say not to hide keyword-content with matching font and background color. I’m curious to know if the same is true for a hidden layer containing keyword-content? There is so much to learn about SEO and what are the best techniques to use!

My temptation is to ask what do you think? but I won’t. Instead, let’s spend a little bit of time talking about the ostensible purpose of search engine optimization…

With the rise and dominance of Google, there’s now a clear advantage to creating Web pages and Web sites that appear earlier in the search results. If someone’s searching for your product or service, being match #34,403 is clearly considerably less valuable than being match #4 on the results page.

Position on the search results page is based on what I call your Relevance Score, a formula that’s calculated by…

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