The Most Hated Advertising Techniques

If you are getting ready to do any sort of advertising on your Website, you might want to familiarize yourself with the contents of this page before getting started. A few minutes spent here could save you a bundle in the long run with avoiding lost revenue.

The page is a descriptive of the most hated advertising techniques. While you may not even agree with all of what they are saying here, there are some techniques here that I believe that you will also find annoying as well.

Advertising is an integral part of the Web user experience: people repeatedly encounter ads as they surf the Web, whether they’re visiting the biggest portals, established newspapers, or tiny personal sites. Most online advertising studies have focused on how successful ads are at driving traffic to the advertiser, using simple metrics such as clickthrough rates.

Unfortunately, most studies sorely neglect the user experience of online ads. As a result, sites that accept ads know little about how the ads affect their users and the degree to which problematic advertising tricks can undermine a site’s credibility. Likewise, advertisers don’t know if their reputations are degraded among the vast majority of users who don’t click their ads, but might well be annoyed by them.