Anybody who cares about making it “big” Online can tell you they have spent some time sweating over search engine optimization (also known as SEO) at one time or another. It is a big pressure if you want to get the visitors running into your Web site. Well, the best first step in search engine optimization is having a good internal linking system set up. Internal linking are those links going from one page to another inside your own Web site.

The folks over at Splodgy have written up a good informative guide about how one should go about internal linking on a Web site.

The internal link structure and directory structure of your pages is very important. There is only so much stuff that you can fit on the home page. Especially if you cover a range of topics. You may find that a deep page in your site is more keyword rich than you front page and so would rank highly if only it had some PR down there. Well you can use your internal link structure to adjust the PR of such deep pages.

Such quality pages rank badly cause most people dump all their link popularity onto the home page. The only links to the deep pages are via the internal links of the site. So all the deep pages have just one good referrer (the home page). You can get google to go deeper into your site by getting some other sites to link to some of your deep page. This creates more PR hot spots on your site. You can then play with the link relationships between these hot spots and you other pages. Doing so can bring some pages to the fore front while others hang behind.

How your Web site’s links are organized is a very important part of search engine optimization. If you want to get higher in the search engine results (especially Google) then you need to learn all you can about the art of SEO and how to best use it.