If you are a My Yahoo user, then you will want to read this article about a beta version of My Yahoo that looks to offer many new features. One thing to note is the inclusion of RSS and Atom. This is something to keep an eye on I think.

Back in January, I wrote about the My Yahoo RSS module that went into public beta testing. But what I didn’t write about, for obvious reasons, was the thinking about the future of My Yahoo that was going on after that launch.

This is clearly a different world than when My Yahoo was a New Thing. Personalization on the Web is Old News. Aggregation and Syndication are some of the hottest topics around these days. But the difference between old school My Yahoo aggregation and today’s RSS and Atom driven aggregation is that it’s a decentralized model.

Well, we just launched a beta of the next generation of My Yahoo that fits into that reality. Instead of “you can add anything you want, as long as it’s on the list of My Yahoo content” you can now add pretty much any public RSS or Atom feed. In other words, the content model is open.

Let me say that again, just for dramatic effect: the content model is open now.