Redoing Marketing Web Sites
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Redoing a marketing Web site? Get winning ideas for the makeover. “It’s cliche… but remains true: content is king (or queen, if you prefer). Do you think commercials would be talked about if products were just plopped on a TV screen and sat there? Instead, a script, music and visuals surround the product to get viewers more interested; otherwise, they tune out.” Advice falls in three areas: lots of content!, communicate through newsletters and blogs, and study web stats. [ Read article... ]