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Macromedia - If you can’t beat ‘em, join ‘em

Flash on mobile devices? I just can not see it myself. Yet Macromedia continues their push with mobile device companies in hopes that some how they will make an impression with the right people.

Macromedia has been pushing manufacturers and carriers to adopt Flash for mobile devices. Hoping his relationships developed at previous posts would work to some advantage, it even hired former Symbian and Microsoft mobile device chief Juha Christensen to head up its mobile-device efforts. Since Christensen arrived Macromedia announced Flash Lite, but few have announced they would do anything with it. KDDI has included Flash Lite to enhance the browsing and UI experience on its latest handsets and T-Mobile has created a Flash-based news application for Series 60 devices. But the Flash Lite player still isn’t available for public download, only for licensing by handset manufacturers and now evidently carriers.

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