In what some might consider to be a constant reminder that you should be careful about labeling things, “On the road to Indigo” looks at the problems with all of the marketing firms using the term “SOA so loosely.

“SOA… what does it mean? Can you find two definitions that agree? I can’t! Is it Service Oriented Architecture? Applications? Analysis? Aardvaarks? I don’t know and I am pretty sure that there are few others who can successfully elucidate a generally accepted definition. This is why we don’t use the term SOA and opt instead for “Service Orientation” (SO). We’re not trying to change the game here – we’re trying to say what the game is in terms that are relevant to the real-world and can be applied to real problems and situations.”