So what does make a really good Web site stand out? With a site like Google, I would say it is the simplicity. Each successful site has their strengths and weaknesses. Jakob Nielsen explains to CNN what it takes to make or break a Web site.

(Quote)
“Nielsen: The biggest mistake is really not getting to the point, not telling people what they can do on the Web sites, what it is about (and) smothering the information in hypertalk, in slogans, in indirectness, in cuteness. People don’t want that, they don’t want to sit there and read a lot, they don’t want to click a lot, either. Get to the point — that’s the number one guideline for Web design.”