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Comcast Wants to Watch You

This must be the most absurd move by Comcast ever, and you don’t have to look hard to find absurd moves by Comcast, but anway I digress. Comcast reportedly told Chris Albrecht of NewTeeVee that they’d like to install cameras in their cable boxes so they may see who is watching the TV in your bedroom or living room.

If you have some tinfoil handy, now might be a good time to fashion a hat. At the Digital Living Room conference today, Gerard Kunkel, Comcast’s senior VP of user experience, told me the cable company is experimenting with different camera technologies built into devices so it can know who’s in your living room.

The idea being that if you turn on your cable box, it recognizes you and pulls up shows already in your profile or makes recommendations. If parents are watching TV with their children, for example, parental controls could appear to block certain content from appearing on the screen. Kunkel also said this type of monitoring is the “holy grail” because it could help serve up specifically tailored ads. Yikes.

You’d have to be insane to allow Comcast put a box with your camera in your home. I wouldn’t trust that they’re using it only for what they’re saying for one moment and if Comcast put one of these in my home I’d ducktape over the camera lens.

What do you think? Would you trust Comcast with a video camera in your bedroom or living room?

[Comcast Cameras to Start Watching You?]

5 Comments

Didn’t they already try that back in 1984? :).

Seriously, this does represent the ultimate in stupidity. Not just that someone would propose it. More importantly that there ARE folks who would think that it was a “convenience” and buy into letting one be placed in their home.

This reminds me of all the people who blithely accepted the “Visa Check Card” as if it was of benefit to them. Lose the card, lose your money! People will give up their rights, freedoms, and privacy all for the sake of convenience.

Thanks for the heads-up on this one. I am on Comcast and I don’t like many of the ideas they get. This one is totally intrusive and i cannot see how it could ever be constitutional. O yes, I forgot-the Constitution is no no longer relevant is it?

ANYONE that gives up their right to privacy in this fasion, would be a fool or a pervert. There are many other ways to KNOW who is watching TV in your living room without using a camera. Sure would supply you tube with alot of new stuff !!

@usr: whoa… I think I’d grab the duct tape as well. That’s a bit creepy thinking that there’s a camera aimed at me while I watch TV.

@B.DeForde: the Consitituion is still relevent today… just not in this case. The Consititution places limits on what the government do, not private companies like Comcast.

“The idea being that if you turn on your cable box, it recognizes you and pulls up shows already in your profile or makes recommendations. If parents are watching TV with their children, for example, parental controls could appear to block certain content from appearing on the screen.”

That one little bit is enough to burn Comcast to the ground if they try this. What those few lines say is that they can make sure to not show certain ads while you watch with your kids but when you walk away then what? That is my first concern. Second concern is this opens a two way communication only the viewer may or may not know or understand that. Just what do you think a child for instance could be convinced into doing if the party on the other end is not trust worthy and that is keeping this within the realm of internal Comcast employees but heck what about someone hacking into their network… I already don’t watch TV often if at all. That will swiftly switch to never for our family with something like this in homes.

My thought for the true reason for this is…
A: marketing as it was mentioned this would be the Holy Grail for the marketer (WOLF) not consumers (SHEEP) imagine just what would be paid to know that Bob, Denise and the kids eat Häagen-Dazs on Thursday or that Joe and Linda discussed a trip to Florida for the summer… What would the airlines and resorts pay for that little tid-bit.
B: think of the dollars they will save when the connection drops out 5 minutes after you walk away and then pops back on just as you approach with you paying little to no attention that it happened yet the only reason you left the darn TV on for in the first place was for the noise while you were away to keep your pet company or ward off some would be crook but nope you had nothing but silence when that shifty swine come a knockin’ so guess what. You don’t have a TV any more. Ehh, whatever Comcast is a joke. They are lucky to have myself as with many of you as a customer, I am currently seeking another provider as it is and I recommend the same to anyone.

What Do You Think?

 


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