I’m generally not one to wax nostalgic about “the good old days.” That’s not to say that there aren’t some things I don’t miss about yesteryears, but I think living in the here and now has its pros vs. enough cons from olden times to balance it all out. And when I use the term olden times, I’m pretty much talking about the ’80s, the decade when I made the awkward transit from childhood to adulthood (sure, I remember bits and pieces of the ’70s, but that practically qualifies as ancient history to me).
One of the things I remember about growing up in the ’80s was staying glued to MTV in anticipation of what music video was going to be played next. You never knew, because genres weren’t as segregated in that medium — at least in the beginning — as they are today. It could go from Joan Jett to Eddie Money to Grandmaster Flash to Devo to Rod Stewart to Blondie to Michael Jackson to New Order to ZZ Top to Elvis Costello to Suicidal Tendencies to The Police to David Bowie to Madonna to Twisted Sister to Huey Lewis & The News to Van Halen to Cyndi Lauper and so on. You just never knew what kind of wild ride you were in for, and if you didn’t dig what was being played at just that moment, you were sure the next video was going to be the one you were hoping to see — so you stuck around, eyes forward, lips orange with Cheetos dust, fingers crossed to goad the universe into playing that Ratt video just one more time…
Now it’s 2011 and MTV (from what I understand — I haven’t watched the network in decades) doesn’t even play music videos any more. But musicians are still making music videos, and people still love to watch them, so there must be a forum for appreciation of this… art form, right? Thanks to a partnership between MUZU.TV and Microsoft, Xbox Live subscribers will be able to enjoy the world’s largest legal collection of music videos — 80,000 of ‘em — from the privacy of their own television sets this Christmas.
Says MUZU.TV CEO Ciaran Bollard: “Being selected to be a new music video partner for Xbox Live is a huge endorsement of the MUZU.TV consumer proposition. Following our recent expansion of the MUZU.TV service across Internet enabled TVs, the MUZU.TV App on Xbox is allowing us to take a leading role in delivering a fantastic experience wherever consumers choose to access and enjoy music. Joining forces with Xbox Live means that we can bring the best music video catalogue together with their leading technology to create what can only be described as a revolutionary music video experience.”
And you don’t even have to sit, mouth agape and eyes glazed, through hours of videos that you don’t want to see in order to see the ones that you do want to see. That’s one of the pros of 2011 vs. the cons of 1980-anything that I mentioned earlier.